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The lack of clarity on your website is making you lose money

Fix your website and start growing your business

"Why does my website need fixing?"

Your website likely suffers from one of these problems:
Confusing website content frustrates customers

Confusing content or navigation

85% of people will abandon a site due to poor content layout or design


Poor user experience

76% of consumers say that the most important factor in a website's design is "the website makes it easy for me to find what I want"

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Lack of clear

Including a clear call-to-action on a landing page can increase conversion rates by 62%

Sounds familiar?

It's time you take the pulse of your website and see which opportunities you might be missing.

Alright, here are...
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3 steps to fix your website



Know your customers

Most websites fail at targetting the right crowd. Trying to speak to everyone is the same as speaking to no one. Not knowing your audience is halfway to being ignored. Sharpen your message so it cuts through the noise.


Offer value clearly

Many companies struggle to explain to their customers why they should do business with them. What you offer and why it's better than your competitors must be clear. Visitors should never leave your website not knowing what they're missing out on.



Remove the clutter

We're all suffering from information overload. Noisy websites are challenging to understand and use. Your customers prefer a straightforward website that tells them what they want to know fast and clearly! 

Sounds complicated?

Let me give you a hand!


This is no easy task. Much less if you're doing it by yourself and don't know where to start. I've fixed many websites and will be happy to help you get on the right track to success.


Allow me to introduce myself:


Hi, I'm Americo,

I design digital products for a living, and for the last 15 years, I've been developing advanced online tools for businesses of all sizes.
I founded Empirical Design to share my expertise and help more businesses grow.

I want to hear about your project and help you turn it into a successful business.

Let's talk!


e-learning, SaaS


Building the world's finest digital classroom

How itslearning became best buddies with students and teachers around the world.

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mindfulness, community platform

Technology for authentic human connection

How we helped Human Online create a place to share presence and increase awareness.

Other projects we worked on



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I've learned over the years you should not rush the design of your product, and I've worked extensively with Americo sweating the details of our learning platform to provide our users with a world-class experience.

Bart van Kimmenade

Product Owner @Sonoma Learning


Americo's capacity to work collaboratively with other stakeholders, including our engineering and product management teams, impressed me. In addition, his communication skills and willingness to iterate on designs to meet our requirements ensured many smooth and successful product launches.

Fátima Airosa

Software Quality Assurance Lead


As an architect, I understand the importance of clear and effective communication in conveying our ideas to potential clients. Americo’s ability to craft a compelling message and target it to the right audience has resulted in a significant increase in leads and conversions for our atelier.

Adriano Reis

Head Arquitect @AR2A & LINK


I appreciated the breadth of the exploration Americo undertook before choosing a direction. In addition, his graphic presentation skills are of a very high standard.
Working with Americo has allowed us to improve our service profoundly and quickly. Thank you for working with us.

Ming Lee

CXO @Human.Online

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Ready to create a winning website?

Let's work together!
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